Artificial intelligence (AI) is rising in popularity as a way to enhance our content strategy. A content strategy is like a recipe for a food item, but with specific ingredients added in to create that food item.
For example, there are countless articles on the internet about how to recipe for pizza. You can make one every time damnit! There are specific ingredients used to make pizza, and this article has those specific ingredients added into the recipe.
This article on how artificial intelligence can transform your content strategy is about adding AI to your writing. More specifically, it talks about adding machine learning into your writing. Machine learning is the process of using algorithms to create content.
Algorithms are computer programs that use data to make decisions. They can be used for good or bad, depending on where they are placed in the system.
This article uses data from a pizzeria chain called Domino’s to show how machine learning can add value to writing.
Know your audience
Inaeus, the term for intelligent systems within computer science, refers to any program or device that performs an intelligent function.
This includes all sorts of devices from computers to smartphones to televisions. As the word implies, intelligence is what makes a device or program intelligent.
For example, a smartphone can be used to call and chat with people, view websites and applications, and finally stream media.
This last part is what distinguishes it from a non-smart device like a cell phone which only can not text but cannot be called either. When it comes to content writing and AI, having an intelligent platform like an app or website can make the difference between good and great content.
Having the right platform for content can make or break you in the eyes of your audience.
Understand your brand
In her book The Inquisition: The Rise and Fall of Armagedda, journalist Sarah Silverman explains how human error led to the fall of Communism.
During the Cold War, both countries invested significant energy into maintaining a propaganda machine that informed audiences about their society and politics.
This campaign involved creating content that was disseminated throughout television, radio, newspapers, magazines, and other outlets. As the state controlled these outlets, it was able to obtain high quality content that fit its agenda.
With so many eyes on you when you speak or write, you need to ensure your content is of the highest quality. When people pay for your services, they should be receiving something worth their money!
When it comes to hiring a writer, there are several factors that should be considered when looking at someone’s repertoire of work. Understand those factors and see if you can apply them to yourself.
What are your goals?
In AI writer parlance, goals are referred to as objectives or targets. Your goals should be tied to your target audience, providing you with a clear sense of what you want to achieve.
It’s these targets that will give you confidence when determining how to market your product or service. Without the goal of being the best, there is no pressure to deliver a good product or service.
If your goal is not focused, then you will struggle to deliver tangible results. The same goes for boring content that fails to generate meaningful results. How can you know if your article was good if there was no pressure to meet expectations?
Focusing can have a positive impact on how content is delivered. If someone feels like they are getting something of value, then they will be more likely to share and trust your product or service.
AI content generation helps you step back and focus on what matters
AI has the potential to change the way you write content forever. Through its power, you can craft a message that resonates with your audience and generates action!
To understand how AI writers can help your content strategy, you first have to know what type of writing they do. In fact, they can identify your target audience better than you can yourself.
Since AI writers are able to generate content on their own, there is no need for them to learn new skills. However, you may want to give them tips and tricks to improve their content generation. There are many websites and services that offer this.
On a personal level, I find that giving my AI writers specific tips on how to improve their content generation helps them grow as people and creative thinkers.
Helps you structure your content plan
Writing content is a skill that even the most experienced people can improve with time. Writing content is a process that requires work to master.
It’s also one of the easiest ways to write content and share your knowledge. By writing about topics you are familiar with and having experts explain them, your content can have a higher quality and delivered purpose.
This pays off in spades as readers are happier to invest time in your blog or channel because of how they get information quickly and understand it better than someone who doesn’t create it themselves.
Gives you writing inspiration
Having access to AI writers can give your content strategy a boost. By linking them out to you, and giving them free exposure to their audience, they will be inspired to write about your topic and recommend you as an expert in their audience.
AI writers are becoming more frequent as the years go on. You can find them on twitter, Instagram, and Facebook. They typically post once or twice a week so it will take some time for this relationship to develop.
Weekly is the best bet for developing a relationship with an AI writer. Make sure you are being supportive of their work and taking care of yourself physically and mentally before you start recruiting new writers.
Hopefully this article gave you tips on how to use an artificial intelligence writer to give your content strategy a boost, but do not rely on just this one person for your content! Use them as often as you need them.
Helps you optimize your content
Creating AI content is a way to give your audience what they want – automated content that produces excellent results.
Most automated content creation tools have a wizard mode that helps you create content that fits into your audience, meets guidelines, and looks good.
This is helpful as it makes it more likely you will produce more content in the future. Once you have created some content this way, you can test out your algorithms on small samples of your audience to see if it works.
If not, try creating new products or niches with the same strategy and see if the results change. If so, I encourage you to test it out again!
Having access to an AI writer does not just give you complete control over what content you send out, however.
Reduces time spent on marketing content
When AI writers write content, their work is not only distributed but automated. Software monitors blogs, articles, forums, and other media to determine when new content is posted. It then groups all of those posts into a series and arranges them into a thread for readers to browse.
This type of automation reduces time spent on marketing content as the writer spends time creating the piece and then distributing their work. It also reduces cost as the writer receives payment for their work instead of having to spend time and money themselves.
AI writers can also reduce time spent on marketing by using software. There are many online platforms where you can create an account and add your skillset to your profile.